Email marketing is the art of making money from your email list. You can convert a targeted email list into customers with an effective email marketing strategy. The best thing about it is you can automate the majority of the process.
By communicating directly into a contact’s email inbox, you have a unique opportunity to be present in their day-to-day lives. This is a lot more impactful than a social media post, where you can’t be sure if someone has seen the message at all.
How Does Email Marketing Help Your Small Business?
Email marketing can help achieve 3 categories of objectives:
- Conversion (selling your products and services)
- Customer loyalty
- Brand awareness
How many times have you sat in your office or living room and thought to yourself; if I only had a list of people that are interested in the services or products I provide? Guess what, you can. With email marketing, you can not only keep in touch with your current customers, but you can also create targeted lists of potential customers that can be promoted to when you have sales, new products or services, and cross-product promotion.
How To Get Started?
Getting started with email marketing for your small business is pretty easy. There are several different platforms to choose from. They all offer the same main features of marketing automation, e-commerce integration, list segmentation, and email templates.
Popular Small Business Email Marketing Platforms
Email Marketing is the bread and butter of any successful online marketing campaign. Marketers have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices. By capturing your leads’ emails, you can continually stay in contact and provide them more content of value.
If you’re a small business owner — regardless of industry — email marketing can help you foster better customer relationships build a stronger brand to help you keep growing.
